Report

NB NL | Losing its froth

The Nigerian beer market continues to experience intense competition. International Breweries' (IntBrew) aggressive push for market share negatively affected Nigerian Breweries' (NB). IntBrew now has 25% market share (FY '13: 6%) and NB's market share has declined 10pp to 60% over the past five years. IntBrew's aggressive pricing strategy forced NB to maintain prices. As a result, NB had to absorb input cost inflation and an excise increase, impacting operating margins (-5.2pp y/y). Backed by the large balance sheet of AB InBev, we expect IntBrew to continue its quest for market share gain (citing a target of 40% market share by 2021). We therefore do not forecast any ease in the current operating environment. We believe NB will struggle to grow volumes above the market over the next 24 months (averaging c.2% y/y vs c.4% y/y) and thus downgrade our rating on the counter.
Underlying
Nigerian Breweries

Provider
Avior Capital Markets
Avior Capital Markets

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Analysts
Ross Hindle

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