Brewers | The beer sector in Italy
SECTOR | Brewers | The beer sector in ItalyTapping for growth
• Western Europe is a no/low growth beer market but within the market there are definitely pockets of growth. The 420m prosperous Western Europeans consume 290m hl of beer p.a. and their growth in disposable income brings beer volume growth in Southern Europe (where per capita consumption is still modest) and premiumisation (craft, specialties, premium line extensions) across the region. Furthermore, the growing attention to health stimulates the no-and-low-alcohol segment.
• These trends converge in the Italian market, which has grown volumes on average by 2.2% p.a. over the last three years. The impression in the industry is that this is likely to continue. Indeed, annual beer consumption per head of 31 litres is the lowest in Western Europe and the trend to switch to beer from wine is continuing (similar to Spain where beer consumption per head is now 81 litres).
• With the growing interest of Italian consumers for beer, the domestic producers (Heineken, Asahi, Carlsberg) have started to revitalise their products (Moretti, Peroni and Poretti) and lever their network to promote their own import beers. As a result the pure importers (including AB InBev, Royal Unibrew and Molson Coors) have come under pressure. A bigger brewer, AB InBev has the marketing muscle to correct and Royal Unibrew has moved into growing its product range and distribution (with the Therme di Crodo acquisition), but all others are going to find it tough to compete. In 2017, the share of small import brands fell to 16% of the market compared to 19% in 2015. That share has been mostly picked up by Heineken (curtesy of their impeccable execution in that period) and to a lesser extent by Asahi and Carlsberg.
AB Effectenbeteiligungen AG is an Austria-based company that invests in European companies. The Company is engaged in the investment in undervalued small-cap and micro-cap companies, in medium-sized companies with a growth potential, as well as in pre-initial public offering (IPO) companies. In the fiscal year ended on December 31, 2009, AB Effectenbeteiligungen AG's portfolio included Rhoen Kliniken AG, a Germany-based hospital operator, Realtime Technology AG, a Germany-based provider of visualization technologies and services for industrial applications in the automobile, aviation and consumer goods sectors and RIB Software AG, a Germany-based specialist in building construction, plant engineering and infrastructure management software.
Carlsberg is engaged in the production and sale of beer and other beverages. Co.'s brewing operations are concentrated in Northern and Western Europe, Eastern Europe and Asia, while markets outside these regions are serviced through exports and production under license. Co.'s other beverages include soft drinks, water and cider. In addition to beverage activities, Co. is also engaged in real estate.
Heineken Holding is a holding company based in the Netherlands. Through its subsidiaries, Co. promotes the continuity, independence and stability of the Heineken group. This creates the conditions which enable Heineken N.V. to pursue its long-term policy in the interest of the shareholders, the staff and other stakeholders. Co. does not engage in operational activities itself. These have been assigned within the Heineken group to Heineken N.V. and its subsidiaries and associated companies. Through Heineken N.V., Co. is involved in the brewing and selling of beer.
Molson Coors Brewing is a holding company. Through its subsidiaries, the company is a brewer and has a portfolio of brands, including Blue Moon, Coors Banquet, Coors Light, Miller Lite, Staropramen, Carling, Molson Canadian and other brands, as well as craft and specialty beers such as Creemore Springs, Cobra, Doom Bar, Henry's Hard and Leinenkugel's. The company's segments include: MillerCoors LLC operating in the U.S.; Molson Coors Canada operating in Canada; Molson Coors Europe operating in Bulgaria, Croatia, Czech Republic, Hungary, Montenegro, the Republic of Ireland, Romania, Serbia, the U.K. and various other European countries; and Molson Coors International operating in various other countries.
Royal Unibrew is a holding company based in Denmark. Co. is engaged in the production, marketing, sale and distribution of beverages. Co.'s main focus is on branded products, such as beer, malt, and soft drinks, including carbonated soft drinks, mineral water and fruit juices. Co.'s portfolio comprises both its own international brands, such as Royal, Ceres, Faxe, and national brands, such as Lomza in Poland, Lacplesa Alus in Latvia. Co. also offers license-based brands, such Heineken and the Pepsi Group's products, which are distributed in Denmark on the basis of license agreements. Co. is primarily active in Western and Eastern Europe and in the international malt drinks markets. .
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