EA Electronic Arts Inc.

Battlefield 1 is Now Available in Stores Worldwide

DICE, an Electronic Arts Inc. (NASDAQ:EA) studio, today announced the highly anticipated worldwide launch of Battlefield 1 in stores on Xbox One, PlayStation®4 and Origin™ on PC. Battlefield 1 is already being heralded by critics worldwide, winning over 45 awards including Best Action Game at E3 from the Official Game Critics Awards and also the Consumer Award from the Official Gamescom Awards. In addition to this, the game is being praised for its all-out war multiplayer experience and impressive re-imagination of the Great War through its single player War Stories. IGN applauded Battlefield 1 for its “exhilarating multiplayer” and Digital Spy called it “the best Battlefield we’ve had in years.”

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161021005116/en/

BATTLEFIELD 1 IS NOW AVAILABLE IN STORES WORLDWIDE (Graphic: Business Wire)

BATTLEFIELD 1 IS NOW AVAILABLE IN STORES WORLDWIDE (Graphic: Business Wire)

In Battlefield 1, experience the dawn of all-out war on an unmatched epic scale, full of a variety of new gameplay opportunities. DICE set out to build the most immersive and dynamic Battlefield game ever, continuing to improve their multiplayer sandbox experience through ever-changing environments with intuitive destruction and dynamic weather in up to 64-player battles. In Operations, a brand new multiplayer mode, players can fully immerse themselves in a series of interconnected battles, holding the front line across multiple maps. And if the battle is looking lost, call in a Behemoth, the largest fully player-controlled vehicle ever seen in Battlefield or deploy as one of three destructive forces of the Elite Class. In the unique single player campaign, players can immerse themselves in War Stories, played from the perspectives of different protagonists across the globe from the deserts of the Middle East to the skies of the Western Front.

Battlefield 1 was a passion project for us at DICE and after years of working with the World War 1 era, we realized what a perfect fit it was for the Battlefield all-out-war style of play,” said Aleksander Grøndal, Senior Producer, DICE. “This was truly a fascinating time as it gave birth to modern warfare with many weapons, vehicles and gadgets being first introduced into the world and we wanted to share those things through a modern lens for all players to experience.”

When Battlefield 1 was first revealed in May 2016, it was lauded by fans and media alike for the bold decision of setting, opening up the possibilities for brand new gameplay opportunities. Since then, the Battlefield 1 reveal trailer became the most-liked trailer on YouTube this year across any medium, with over 2 million likes, and sparked a momentum of anticipation for the game leading up to today’s launch.

For more information on Battlefield 1, please visit www.battlefield.com or join the conversation on Facebook, YouTube, and Twitter®. Press assets for Battlefield are available at http://info.ea.com.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.

In fiscal year 2016, EA posted GAAP net revenue of $4.4 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA, EA SPORTS, Origin, The Sims, Dragon Age, Plants vs. Zombies, Battlefield, and Battlefield 1 are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL, NHL, NBA, PGA TOUR, UFC and FIFA are the property of their respective owners and used with permission. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc.

EN
21/10/2016

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