HONG KONG--(BUSINESS WIRE)--
MetLife Hong Kong*, a wholly-owned subsidiary of MetLife, Inc., the #1 U.S. life insurer^, is the Prestigious Sponsor of the Hong Kong Hereditary Breast Cancer Family Registry’s sixth annual Pink Heels Race 2016.
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MetLife Hong Kong Promotes Hereditary Cancer Awareness with Sponsorship of Pink Heels Race 2016 (Photo: Business Wire)
MetLife Hong Kong’s sponsorship of the Pink Heels Race 2016 aims to promote hereditary cancer awareness, which reflects its core mission to help Hong Kong people navigate towards better health and wealth. This ethos underpins MetLife Hong Kong’s business strategy, from its product development focus to raising awareness of different diseases through corporate social responsibility initiatives.
“Promoting the importance of health and wellness is fundamental to MetLife Hong Kong’s brand values,” said Ms. Sunshine Farzan, Vice President, Head of Marketing and Communications of MetLife Hong Kong. “Our partnership with the Hong Kong Hereditary Breast Cancer Family Registry exemplifies our commitment to helping the people of Hong Kong navigate to better health and protect their wellbeing. Alongside the Hong Kong Hereditary Breast Cancer Family Registry, we hope to raise awareness of hereditary cancer and promote the importance of early detection of such diseases through screening and regular self-examination.”
“We would like to express our sincere thanks to MetLife Hong Kong for their invaluable support of Pink Heels Race 2016. MetLife Hong Kong’s contribution will play a vital role in helping Hong Kong Hereditary Breast Cancer Family Registry promote awareness of hereditary breast, ovarian and prostate cancers caused by BRCA gene mutation. The funds raised through the event will be used to finance the underserved high risk families to access free genetic testing, counseling services and preventative measures, and to support clinical research to reduce the incidence of hereditary cancers in the Hong Kong community,” remarked Dr. Ava Kwong, Chairman of Hong Kong Hereditary Breast Cancer Family Registry.
The event was held at the Stanley Plaza and on Stanley Main Street yesterday and it attracted more than 400 participants who accessorized in pink in support of the cause. The Pink Heels Race 2016 featured interactive charity booths to engage the attendees and share knowledge about hereditary cancers and the importance of genetic testing. In addition to sponsoring the event, MetLife Hong Kong had over 75 employees onsite to participate in the pink heels races.
The Pink Heels Race is an annual charitable event organized by Hong Kong Hereditary Breast Cancer Family Registry. The Race aims to promote awareness of hereditary breast, ovarian and prostate cancers caused by BRCA gene mutation and raise funds for disadvantaged families that require support.
About MetLife
MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates ("MetLife"), is one of the largest life insurance companies in the world. Founded in 1868, MetLife is a global provider of life insurance, annuities, employee benefits and asset management. Serving approximately 100 million customers, MetLife has operations in nearly 50 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information, visit www.metlife.com.
* MetLife Limited and Metropolitan Life Insurance Company of Hong Kong Limited (collectively “MetLife Hong Kong”) are wholly-owned subsidiaries of MetLife, Inc. in Hong Kong and private companies limited by shares incorporated and registered under the applicable laws in Hong Kong. Both MetLife Limited and Metropolitan Life Insurance Company of Hong Kong Limited are authorized insurers carrying long term business in Hong Kong.
^ Based on 2015 written premiums. Source: Axco Global Statistics 2016.
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