HONG KONG--(BUSINESS WIRE)--
MetLife, Inc. (NYSE: MET) announced that it won the Asia Insurance Industry Award 2016 in the category of Innovation of the Year at an award ceremony held in Macau on October 11th.
“MetLife is proud to have won this award for our Beautiful product, valued-added services, and social media film for women,” said Ralph Brunner, SVP, Global Marketing Strategy, Advanced Data Analytics. “Beautiful was developed through consumer research, studying the needs, wants, fears and aspirations of women across Asia. We created a product that not only rewards women for improving their health, but one that is readily usable if they face a health crisis. We would like to thank the distinguished panel of judges and Asia Insurance Review for this recognition.”
Beautiful provides access to fitness clubs, healthy meal guides, a comprehensive women’s health check-up, and the opportunity to earn rewards for improving one’s own health. But if the woman faces a critical illness like cancer, there’s a health concierge to help find the right doctor and book an appointment fast, and a health recovery service to support the woman after she is discharged from hospital and recovering at home.
First launched in June 2015 in Japan and November 2015 in Korea, Beautiful is the first-of-its-kind health protection and lifestyle services product. It addresses the needs of the fast-growing 30 to 50-year-old women’s segment and empowers them to lead beautiful and healthy lives, as well as providing financial security and protection in case of illness. In addition, MetLife’s innovative social media campaign prepared “Beautiful” for Asia-wide launch, with an emotional video receiving 15 million views in China, Hong Kong and Malaysia.
Beautiful was also recognized at the International Business Awards 2016 for Best New Product or Service of the Year, demonstrating its business and social impact across the industry and Asia region.
The Asia Insurance Industry Awards 2016 are hosted by Asia Insurance Review magazine.
The panel of judges included insurance industry CEOs, industry leaders, regulators and experts from across the Asia Pacific region.
About MetLife
MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the largest life insurance companies in the world. Founded in 1868, MetLife is a global provider of life insurance, annuities, employee benefits and asset management. Serving approximately 100 million customers, MetLife has operations in nearly 50 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information, visit www.metlife.com.
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