NYT New York Times Company Class A

The New York Times Redesigns Its Arts and Culture Coverage

The New York Times will unveil an enhanced Arts report on Friday, December 9. The redesigned daily print report is more visually appealing, offers a cleaner layout, and provides better guidance to readers about what is most meaningful and relevant in the arts. At the same time, the digital report will continue to introduce new features and services to help readers better navigate the world of culture online.

“The Times has no equal when it comes to arts and culture coverage. We have more critics and culture reporters on staff than any other daily publication,” said Dean Baquet, executive editor, The New York Times. “At a time when many competitors are cutting back, we are investing in the quality and breadth of our arts coverage.”

Culture coverage in print consists of Arts (Mondays-Thursdays, Saturdays), Weekend Arts (Fridays) and Arts & Leisure (Sundays). Some notable changes to the print sections include:

  • A streamlined layout that improves the way readers experience individual stories. Additionally, “skybox” refers on the cover page give readers a guide to content inside the section.
  • In addition to regular review coverage, subjects important to The Times and art readers will be covered on themed pages once a week as follows: Tuesdays (Theater), Wednesdays (Dance), Thursdays (Pop Music) and Saturdays (Classical Music).
  • Elements of Watching, the online television and film recommendation guide, will publish in the first section of Weekend Arts.
  • Critic’s Picks, a popular online feature in film and theater reviews, will be incorporated into print.

“I am delighted to introduce our redesigned arts report,” said Danielle Mattoon, culture editor, The New York Times. “Whether you’re reading us in print or online, we’re all living in a digital world. Today’s changes are about helping our readers navigate the chaos of choice they face every day.”

New digital features, meanwhile, will embrace the sounds, sights and physical power of the arts, while also delivering service features, like:

  • A video-driven Instagram feature, “#SpeakingInDance” in which dancers describe the thoughts and feelings informing various dance passages.
  • Immersive 360° videos of performances that bring the reader onto the stage or into an artwork.
  • Personal recommendations from Times critics about what to see, hear or do.
  • Classical music playlists for casual listeners.

The New York Times Company

The New York Times Company is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The Company includes The New York Times, NYTimes.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesComm.

EN
08/12/2016

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