NEW YORK--(BUSINESS WIRE)--
Critical Mass, a global digital experience design agency, announced today the launch of a new campaign on behalf of Nissan Commercial Vehicles, "NV Cargo X: Beyond Tough.”
Critical Mass took the road less traveled - a harsh, rocky, rugged desert trail at that - to showcase the strength and flexibility of the Nissan Commercial Vehicle lineup by way of the NV Cargo X concept.
The NV Cargo X is a one-of-a-kind, four-wheel-drive, Cummins®-powered Nissan NV2500 HD® concept van custom-modified for off-roading. Built in partnership with Ian Johnson, legendary 4x4 off-road builder and host of “Xtreme Off-Road” TV show, the van proved its capabilities by conquering the steep terrain and many obstacles of the Pyeatt Draw trail in Arizona.
Serving as the lead agency for the integrated campaign, Critical Mass led the production, digital experience design, extensions and partnerships to create a cutting edge digital experience.
Between the unique functionality, the interactive 360 views and more than 30 videos to watch and share, the experience is designed to give a true behind-the-scenes look at the capability of the NV Cargo X.
Users can check out the site by going to NVCargoX.com.
About Critical Mass
Critical Mass (www.criticalmass.com) is a global digital experience design agency with a relentless focus on the customer. Founded in 1996, the agency has grown to 12 full-service offices operating across North America, Europe, Latin America, South America and Asia. For over twenty years, the agency’s belief in delivering brilliant customer experiences has produced business-building results for clients. Critical Mass has been recognized as a leader in digital experience design with agency rankings from Advertising Age, Warc 100 and Gartner, among others. Critical Mass is a part of the DAS Group of Companies.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
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