CINCINNATI--(BUSINESS WIRE)--

Whether it’s celebrating a first birthday with a cake smash or the first attempt at trying a new food, childhood is made up of many messy but memorable firsts. That’s why Bounty paper towels has teamed up with mother, designer and New York Times Bestselling author, Kristin Cavallari to share some fuss-free ways to clean up those inevitable messes, kicking off with the ever important – and messy – first birthday bash.

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Kristin Cavallari, mother, designer and New York Times Best-selling author, gets messy with attendees at Bounty’s Memorable First Moments “First Birthday Bash” on Thursday, October 13, 2016 in New York. (Photo by Stuart Ramson/Invision for Bounty/AP Images)

Nearly all parents agree that cleaning up the mess from their child’s first birthday party was worth it for the memories that were made. In fact, according to a survey conducted by Bounty and Wakefield Research, 7 out of 10 parents have allowed their child to perform a cake smash on their birthday.

Kristin, whose daughter Saylor turns one this November, will join Bounty in hosting a first birthday bash in New York City complete with the popular, and messy, cake smash. At the event, she will share tips for themed party ideas, kid-friendly snack recipes and DIY crafts. Guests will be invited to decorate their own smash cakes and because Bounty absorbs messes quickly, they can focus on enjoying the moment, rather than the mess that comes with it.

“At Bounty, we understand the significance of life's ‘first’ moments. From a first home to a first birthday, we want to help people spend more time enjoying the moment and less time worrying about messes,” said Jacques Hagopian, Bounty Brand Director, Procter & Gamble. “Because Bounty is a more absorbent paper towel that tackles messes quickly, people can enjoy more firsts with every roll.”

With two boys and one girl under the age of five, Kristin knows just how messy those milestone moments and everyday firsts can be when raising kids.

“I’m a mom to three amazing little kids so life is messy, especially when the kids are trying something new for the first time,” said Cavallari. “Our house is stocked with Bounty because it is the only paper towel I rely on to quickly clean up the food splats, water spills and messy fingerprints that come with having kids. This way I can enjoy the moment and not fixate on the mess.”

For more information on Bounty, visit www.Facebook.com/Bounty or follow us on Twitter at www.Twitter.com/Bounty.

About Procter & Gamble [NYSE:PG]

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

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