CINCINNATI--(BUSINESS WIRE)--

The Procter & Gamble Company (NYSE: PG) filed a patent infringement complaint and motion for preliminary injunction in the United States District Court for the Southern District of Ohio against Ranir LLC, a store-brand manufacturer and distributor of tooth whitening products. The complaint alleges that Ranir is infringing P&G’s patented tooth whitening technology by manufacturing and selling store-brand tooth whitening strip products to retailers. Consistent with previous cases of Crest® Whitestrips intellectual property violations, P&G will take steps necessary to protect its intellectual property. Just last year, the Court permanently enjoined another store-brand manufacturer from manufacturing, offering, selling, or distributing products that infringe P&G’s patents or its Crest Whitestrips trade dress or trademarks.

P&G revolutionized at-home whitening with the introduction of Crest Whitestrips in 2001, and has introduced a steady stream of innovations for this product for more than a decade. Crest 3D Whitestrips offer great consumer benefits, such as Crest’s most advanced No Slip adhesion technology, to deliver an enhanced tooth whitening experience with no slip and no mess. These technologies are a competitive advantage to P&G, and P&G intends to fairly protect its investment in the product.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

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