CINCINNATI--(BUSINESS WIRE)--
In celebration of Menstrual Hygiene Day, Procter & Gamble’s leading feminine protection brand Tampax®, is collaborating with 20 social influencers to donate one million tampons to women’s charities across the United States over the next 30 days.
Menstrual Hygiene Day takes place on May 28 and is a global initiative aimed at raising awareness around the challenges women and girls face during their menstrual cycles. The initiative also strives to educate on the role feminine hygiene plays in allowing women and girls to reach their full potential.
In the United States alone, 1 in 3 women are either living in poverty or on the brink of it1, which can make it challenging to secure feminine hygiene products on a monthly basis. Without the proper protection, a woman’s monthly cycle can compromise her dignity and result in her missing work, skipping school, or sacrificing important things in her life. Underserved women sometimes have to make a choice between food and period protection, and Tampax wants to change that.
“It’s widely recognized that women and girls in developing countries often lack access to menstrual hygiene products, but what most Americans don’t realize is that this is true in our own backyard,” said Amanda Hill, Marketing Director, North America Feminine Care at Procter & Gamble. “We believe that every woman and girl deserves access to feminine care products, and this donation is part of our continued efforts in supporting those in need.”
With a donation of one million tampons in 30 days, Tampax aims to encourage women to become catalysts for change in their own communities by engaging in a national dialogue around the importance of access to feminine products. Individuals all over the country can get involved by using #PowerOverPeriods and share what actions they are taking to help break the period stigma and help those in need.
“The women behind Tampax share my vision in providing equitable access to menstrual hygiene, especially to those in need, and changing the narrative around menstruation,” said Nadya Okamoto founder of the 501(c)(3) non-profit organization PERIOD. “I’m inspired by what Tampax is doing to shine a light on this issue and thankful that we can make access to period products a reality for even more people with periods.”
Making a Difference
Influencers from coast-to-coast have banded together to support organizations in their local communities. Some of those involved are YouTube stars Marissa Rachel and Shanna Lisa, Miranda Mendoza of Slashed Beauty, and Founder and CEO of MomTrends Nicole Feliciano. Notable charities that will benefit are PERIOD, GOOD+ Foundation, Working Wardrobes, The Midnight Mission, and Support the Girls.
For additional information on Tampax, visit www.tampax.com.
About Tampax
Procter & Gamble’s leading feminine protection brand Tampax provides a premium brand experience to help protect and give girls power over their periods. To meet a variety of needs, the Tampax product lineup includes Tampax Pearl, Tampax Pearl Active, Tampax Pearl Radiant and Tampax Pocket Pearl, which offers the full-size protection of Tampax Pearl in a pocket-sized applicator for on-the-go confidence. Leak-free periods are possible with Tampax Pearl’s LeakGuard™ protection.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
1Source: The Shriver Report; A Woman's Nation, 2015
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