PG Procter & Gamble Company

The Art of Shaving Launches New Fragrance Collection

The Art of Shaving has released a new fragrance collection to celebrate the brand’s 20th Anniversary. Barbering experts partnered with world class perfumers to craft a range of distinct scents that are at once modern, yet nostalgic. Inspired by the grand heritage of Barbering and the final touch of every time-honored barber chair shave – the finishing spritz of a scented tonic, the collection brings home the perfect finish to the perfect shave and any grooming ritual.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161114006136/en/

The Art of Shaving Launches New Fragrance Collection (Photo: Business Wire)

The Art of Shaving Launches New Fragrance Collection (Photo: Business Wire)

As all of the brand’s products have been for the past 20 year, these five fragrances were created using the finest natural essential oils, sourced and meticulously blended using the highest quality techniques. Each scent was carefully assembled to harmoniously link every note for a full and expressive accord.

“Essential oil aromas are a critical part of elevating the grooming experience from an act to a cherished ritual. Our new cologne collection is the ultimate expression of these aromas and the perfect finishing touch for The Art of Shaving man”, says Todd Brisky, The Art of Shaving CEO. “Each fragrance in the collection has been designed with craft and care to have a distinct personality. I don’t expect you to ‘like’ all five, but I’m sure there will be one or two you ‘love’ and that is how you should feel about your fragrance.”

The collection consists of five fragrances:

SANDALWOOD & CYPRESS – A classic and sophisticated aroma with a nostalgic undertone. This handcrafted fragrance combines masculine, woody Sandalwood with aromatic, bright Cypress to develop a signature fragrance wearable from day to night.

OUD SUEDE – A traditional, intense fragrance derived from rare Middle Eastern Oud wood. The rich, dark aromatic resin is distilled over time to develop its unique, fragrant quality unmatched in nature. Balanced with earthy Cypriol, the combination of these two natural elements creates a deep woody, amber sensuality with skin-like warmth.

VETIVER CITRON – A luminous citrus with bittersweet undertones. Earthy Vetiver is lifted by the fresh simplicity of cold pressed Grapefruit. Finished with a subtly, spicy heart note, this refined fragrance complements any grooming routine.

GREEN LAVENDER – An herbaceous floral for the modern gentleman, carefully crafted to effortlessly blend aromatic, tranquil lavender with the fresh, green notes of rosemary and peppermint.

CORIANDER & CARDAMOM – A nod to Middle Eastern aromatic barber traditions. A fresh twist on a traditionally warm and spicy scent. Inspired by fresh tonics from ancient spices, Coriander and Cardamom are subtly balanced with basil, lavender, sage and blackcurrant. The result – a crisp green with spicy wood and pepper facets.

Each 100ml fragrance is sold individually for $100 ($125 for “Oud Suede”). Each 30ml fragrance is sold individually for $60 ($75 for “Oud Suede”). Sold at The Art of Shaving stores and on www.theartofshaving.com.

EN
14/11/2016

Underlying

To request access to management, click here to engage with our
partner Phoenix-IR's CorporateAccessNetwork.com

Reports on Procter & Gamble Company

Dave Nicoski ... (+2)
  • Dave Nicoski
  • Ross LaDuke

Vermilion Short Shots: Technically Vulnerable Stocks

Short Shots is a collection of technically vulnerable charts culled from the Negative Inflecting and Toppy columns within our Weekly Compass report or from various technical screening processes. The charts contained in this report have developed concerning technical patterns that suggest further price deterioration is likely. For these reasons Short Shots can also be a great source of ideas for investors interested in short-selling candidates.

The Procter & Gamble Company - September 2025 (LTM): Peer Snapshot

Compares key performance metrics against industry peers.

Moody's Ratings assigns Aa3 rating to P&G's unsecured floating rate no...

Moody's Ratings (Moody's) today assigned Aa3 rating to the 50-year senior unsecured floating-rate USD notes offered by The Procter & Gamble Company ("P&G"). The proceeds will be used for general corporate purposes and debt refinancing. P&G's other ratings including the Aa3 senior unsecured and Prime...

Moody's Ratings assigns Aa3 ratings to P&G's Unsecured EUR notes

Moody's Ratings (Moody's) today assigned Aa3 ratings to the 8 year and 20 year senior unsecured fixed-rate EUR notes offered by The Procter & Gamble Company ("P&G"). The proceeds will be used for general corporate purposes and debt refinancing. P&G's other ratings including the Aa3 senior unsecured ...

Moody's Ratings assigns Aa3 ratings to P&G's fixed rate USD notes

Moody's Ratings (Moody's) today assigned Aa3 ratings to the 5 year and 10 year senior unsecured fixed-rate USD notes offered by The Procter & Gamble Company ("P&G"). The proceeds will be used for general corporate purposes including debt refinancing. P&G's other ratings including the Aa3 senior unse...

ResearchPool Subscriptions

Get the most out of your insights

Get in touch