Harvia - Initiation of coverage - Sauna super cycle
Market leader Harvia is looking to expand well beyond its traditional geographical footprint, capitalising on growing consumer focus on health and well-being to extend its impressive growth track record (2018–2023 sales CAGR of 19% and EBIT margin gains from 17.5% to 22.4%). We see a compelling case in lucrative untapped markets, solid sector fundamentals, and ‘firepower’ for more M&A, and initiate coverage with a BUY and EUR53 target price.Harvia Oyj is a Finland-based sauna and spa company. Its product and service offering is divided into five groups: sauna heaters, sauna rooms, control units, steam generators and spare parts, services and other products. Heaters comprise products for small, family and commercial saunas. Sauna rooms include infrared and steam rooms. Other products are comprised of spa modules, digital control units and various sauna accessories suitable for different sauna and spa cultures. Additionally, the Company offers a range of interior solutions from panelling boards to speakers and lighting. Harvia Oyj operates in China, Estonia, Finland and Russia. Its primary markets consist of Finland, Germany, Russia, Sweden and the United States. Clients mainly consist of retailers and wholesale customers, who sell products to builders and end customers.
DNB Markets is the investment banking arm of DNB Bank ASA and is focused primarily on the Nordic region, as well as internationally on niches such as global shipping, energy and related services, and seafood. DNB Markets offers services in FICC, Equities and Investment Banking advisory from offices in Oslo, Stockholm, London, Singapore and New York. Equity research coverage is offered on c250 Nordic companies. DNB was ranked no.2 in Extel Nordic Research 2017. The DNB Markets’ Credit and FICC Macro & FX Research teams are repeatedly highly rated by Prospera Nordic Institutional Investor Surveys.
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