Lyko Group (Hold, TP: SEK105.00) - Focus on profitability needed
Behind solid Q4 sales (impressive given weak consumer sentiment) were volatile margins, which remain a key challenge to the equity story. We believe a focus shift to more profitable growth and cost control are key to investors regaining confidence in Lyko’s ambitious growth story. We reiterate our HOLD, but have cut our target price to SEK105 (115) on lower estimates.Lyko Group AB (publ) is a Sweden-based care and beauty company. It offers a range of hair care and beauty products through websites Lyko.se and Lyko.no, as well as through store chain in Sweden and Norway. The Company operates within segments Lyko Online, which comprises e-commerce activities, and Lyko Retail, which includes sales through physical stores. The product range primarily comprises shampoos, styling and makeup products of such brands as Aesop, Maria Akerberg, Peter Thomas Roth, Bumble & Bumble, Oribe, Mason Pearson, Elizabeth Arden Pro and Image, among others. Also, the Company conducts salon activities in its stores as well as under the brand Lyko Concept. The Company's main shareholders comprise Lyko family, as well as Fidelio Capital.
DNB Markets is the investment banking arm of DNB Bank ASA and is focused primarily on the Nordic region, as well as internationally on niches such as global shipping, energy and related services, and seafood. DNB Markets offers services in FICC, Equities and Investment Banking advisory from offices in Oslo, Stockholm, London, Singapore and New York. Equity research coverage is offered on c250 Nordic companies. DNB was ranked no.2 in Extel Nordic Research 2017. The DNB Markets’ Credit and FICC Macro & FX Research teams are repeatedly highly rated by Prospera Nordic Institutional Investor Surveys.
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