Apple: Online Interest in New iPhone Models Lagging 2017 Models
Summary
Consumer search interest in the latest iPhones has collapsed when compared to last years phones. Eagle Alpha’s Search Signal for Apple continues to show weak momentum. Twitter conversation surrounding the new iPhones is also in sharp decline and is indicating higher consumer interest in the older iPhone X than the newer models.
Eagle Alpha Insight
Consumer interest in the latest iPhone models remains low. This is likely to be reflected in unit sales in the coming quarters. Interest in older phones may not sustain ASP increases seen in recent quarters.
Apple designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. The company's products include: iPhone; Mac; iPad; and wearables, home and accessories, which includes AirPods?, Apple TV?, Apple Watch?, Beats? products, HomePod?, iPod touch? and other Apple-branded and third-party accessories. The company's services include: digital content stores and streaming services; AppleCare, which includes AppleCare + (AC+) and the AppleCare Protection Plan; iCloud, which is the company's cloud service; licensing; and other services, which include Apple Arcade?, Apple Card?, Apple News+, and Apple Pay, a cashless payment service.
Company Overview
Eagle Alpha is focused on solving the challenges that asset managers face when working with alternative data. The Eagle Alpha solution has six parts:
TEACH-IN
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Data Sourcing keeps clients on top of the world’s alternative datasets and ensures they do not miss out on the best datasets.
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