Report
Katherine Thompson

Boku - Japanese e-commerce contract

Boku has widened its reach in the domestic Japanese market through a new agreement to provide direct carrier billing (DCB) services to a Rakuten e-commerce business. The contract is significant in that it demonstrates Boku’s ability to support physical as well as digital goods, as well as for its potential to be expanded to support additional Rakuten services.
Underlying
BOKU INC.

Boku is a holding company. Through its subsidiaries, Co. is engaged in the provision of mobile billing and payment solutions for mobile network operators and merchants. These solutions enable consumers to make online payments using their mobile devices. Co.'s offerings include: Boku Checkout, which is integrated into the billing system of operators allowing merchants to accept payments from mobile phone; Boku Account, which allows a phone number to be stored on file and for merchants to make charges without the consumer having to re-enter payment details on subsequent purchases; and Boku Acquire, which is a tool to support carrier bundling programs.

Provider
Edison Investment Research
Edison Investment Research

Edison is an investment research and advisory company, with offices in North America, Europe, the Middle East and AsiaPac. The heart of Edison is our world renowned equity research platform and deep multi-sector expertise. At Edison Investment Research, our research is widely read by international investors, advisors and stakeholders. Edison Advisors leverages our core research platform to provide differentiated services including investor relations and strategic consulting.

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Analysts
Katherine Thompson

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