Report
Fiona Orford-Williams

The Marketing Group - Agglomeration on a global scale

The Marketing Group (TMG) has an ambitious buy-and-build strategy to create a leading global marketing and advertising company. Backed by Singapore-based private equity house, Unity Group, it has quickly assembled a portfolio of 18 wholly owned brands, up from four on listing in June 2016, spread across the US, UK, Nordics, Australasia and Singapore. All are independently profitable and in growth phase. TMG is only using equity to fund its acquisitions, avoiding the debt trap several previous media sector aggregators fell into. If it carries on the current trajectory, delivering on its objectives, this could be an attractive early-stage buying opportunity.
Underlying
MARKETING GROUP

Marketing Group is a global marketing and advertising agglomeration. It comprises a portfolio of independently managed subsidiary brands, each with specialist expertise and services, which together offer a broad suite of marketing and advertising services to global blue-chip clients. Co.'s service offering includes social media, content creation, events, PR, e-learning, app development, game development, lead generation, sponsorship, TV production, branding, digital marketing, web and e-commerce and many other services.

Provider
Edison Investment Research
Edison Investment Research

Edison is an investment research and advisory company, with offices in North America, Europe, the Middle East and AsiaPac. The heart of Edison is our world renowned equity research platform and deep multi-sector expertise. At Edison Investment Research, our research is widely read by international investors, advisors and stakeholders. Edison Advisors leverages our core research platform to provide differentiated services including investor relations and strategic consulting.

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Analysts
Fiona Orford-Williams

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