The Marketing Group - Promising maiden results
The Marketing Group has published its first results, with FY16 revenues of €15.8m and EBITDA of €2.3m. As the bulk of subsidiaries were not in place until Q416, these figures capture little of the investment story. For Q416, revenues were €7.2m and EBITDA margin reached 17% (25% adjusted). Group strategy is to grow portfolio businesses organically, boosted by the network effect, and to make further earnings-accretive acquisitions using equity, retaining individual brands and their founders’ entrepreneurial spirit. With no market forecasts as yet, forward-looking valuation metrics are not usable and the historic P/E of 14.9x is on part-year earnings.Marketing Group is a global marketing and advertising agglomeration. It comprises a portfolio of independently managed subsidiary brands, each with specialist expertise and services, which together offer a broad suite of marketing and advertising services to global blue-chip clients. Co.'s service offering includes social media, content creation, events, PR, e-learning, app development, game development, lead generation, sponsorship, TV production, branding, digital marketing, web and e-commerce and many other services.
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