QuickView: Strengthening digital positioning
With the currency story that dominated the interims now fading, focus can shift to WPP’s opportunities in FY15 to concentrate on margins and drive earnings per share. The recent deal with AppNexus highlights the jockeying for position currently in process within ad tech and should allow WPP to retain a strong influence in future developments in this rapidly evolving segment. The shares trade at an 11% premium to the global peers on current year EV/EBITDA, easily justified by the improving margins and prospects for a premium shareholder total return.WPP is a holding company. Through its subsidiaries, Co. is a communications services organization providing national and multinational clients a range of communications services. Co. is organized into four operating segments: Advertising and Media Investment Management; Data Investment Management; Public Relations and Public Affairs; and Branding and Identity, Healthcare and Specialist Communications. This last reportable segment includes WPP Digital and direct, digital, promotional & relationship marketing.
Edison is an investment research and advisory company, with offices in North America, Europe, the Middle East and AsiaPac. The heart of Edison is our world renowned equity research platform and deep multi-sector expertise. At Edison Investment Research, our research is widely read by international investors, advisors and stakeholders. Edison Advisors leverages our core research platform to provide differentiated services including investor relations and strategic consulting.
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