AmorePacific Corp in Hot Drinks (South Korea)
Over the forecast period, AmorePacific Corp will continue to develop new premium tea products that are capable of competing with world famous imported brands. In particular, it will focus on launching new green and black tea products that are made with traditional South Korean ingredients such as Jeju citrus fruits. The company will also work to improve distribution of its Sulloc brand via department stores and specialist tea retailers, as well as via its own on-trade outlets. In addition to str...Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Amorepacific is engaged in the business of cosmetic products, healthcare products and personal care products. Co.'s cosmetic products consist of skin care products, makeup products and fragrances. Co.'s healthcare products include different kinds of green tea. Co.'s personal care products include shampoos, body cleansers and toothpastes. Co.'s products are under the brand names of "AMOREPACIFIC', "Sulwhasoo", "HERA", "IOPE", "LANEIGE', "Mamonde", "innisfree", and "ETUDE".
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Country reports look at statistical data and current industry trends for 80 countries globally. Company profiles highlight insights of leading companies regarding operations and strategies. Specializing in market research for consumer goods which includes the following sectors: alcoholic beverages, cosmetics, toiletries, disposable paper products, electrical appliances, packaged foods, hot and cold beverages, household products, OTC healthcare, pet foods, pet care and tobacco. Industry sectors include: financial services, food service, retail, leisure, lifestyles and travel/tourism.
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