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Massmart Holdings Ltd in Retailing (South Africa)

Massmart has been on a major expansion drive since its acquisition by US-based multinational retail giant Wal-Mart in June 2011, which helped to boost the strength of Massmart’s supply chain in South Africa. Massmart’s aggressive growth strategy is focused on investment in its supply chain, food retailing, product diversification and footprint expansion. Massmart’s four divisions in South Africa are focused on high-volume, low-margin and low-cost distribution of branded consumer products to cate...

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Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Underlying
Massmart Holdings Limited

Massmart operates retail stores in nine formats in sub-Saharan Africa, aggregated into four reportable segments, focused on distribution of branded consumer goods for cash. Co.'s segment include: Massdiscounters, which provides general merchandise discounter and food retailer; Masswarehouse, which provides warehouse club; Massbuild, which provides home improvement retailer and building materials supplier; and Masscash, which provides food wholesaler, retailer and buying association. Co.'s four divisions operate in two principal geographical areas, South Africa and the rest of Africa.

Provider
Euromonitor
Euromonitor

Euromonitor International

Involved in publishing, market research, business reference and online information systems for over 40 years, Euromonitor International is recognized as a leading provider of global business intelligence and market analysis.

Euromonitor creates global reports for Western Europe, Eastern Europe, North America, Latin America, Asia­Pacific, Oceania, Africa and the Middle East. The company creates market reports used for marketing and strategic planning in all sectors of industry.

Country reports look at statistical data and current industry trends for 80 countries globally. Company profiles highlight insights of leading companies regarding operations and strategies. Specializing in market research for consumer goods which includes the following sectors: alcoholic beverages, cosmetics, toiletries, disposable paper products, electrical appliances, packaged foods, hot and cold beverages, household products, OTC healthcare, pet foods, pet care and tobacco. Industry sectors include: financial services, food service, retail, leisure, lifestyles and travel/tourism.

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