EUR 160.00 For Business Accounts Only

Research Comment englisch - Media and Games Invest plc - 08.09.2020

Media and Games Invest plc has a profitable and growing portfolio of games and digital media companies. The group's primary objective is to grow through acquisitions of companies, restructure them and integrate them into a large platform. So far this strategy has produced various synergies such as cost reductions, leverage and economies of scale. According to the management, only a few competitors, in particular in the gaming sector, are pursuing this strategy, leaving room for acquisitions at a favourable price. In 2020, the following has already been achieved: 1) the acquisition of the North American mobile data platform Verve Group, 2) an increase in the shareholding of gamigo AG from 53% to 99%, 3) the purchase of the programmatic advertising company Platform 161 and 4) a 100% stake in ReachHero. Amidset the current COVID-19 pandemic, video games have once again proven to be crisis-proof and non-cyclical. As consumers have had more free time, the demand for entertainment and therefore for video games has shown strong growth. In July 2020, the MGI share was admitted to the Scale Segment (previously: Basic Board) of the Deutsche Börse.