Consumer and Market Insights: Haircare in Belgium
SynopsisThe Belgian Haircare market is forecast to register higher value growth during 2015-2020 compared to during 2010-2015, supported by low inflation rates which in turn boosted domestic consumption in the country. The market is led by the Shampoo category in value terms, while the Conditioner category is forecast to witness the fastest growth in both value and volume terms during 2015-2020. Hypermarkets & Supermarkets accounted for nearly two-fifth of the distribution share in the Belgian Haircare market. L'Oreal S.A. and The Procter & Gamble Company are the leading players in the country.
Summary
- The Haircare market in Belgium is forecast to witness a CAGR of 4.6% by value during 2015-2020.
- Consumers are opting for value for money products in the Belgian Haircare market.
- The Conditioner category is forecast to register fastest value growth among all categories during 2015-2020.
- Shampoo is the largest value category in the Belgian Haircare market.
- Private labels are gaining market share from brands in the Belgian Haircare market.
Scope
Consumer and Market Insights report on the Haircare market in Belgium provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Bottle, Tube, Aerosol, and others
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Procter & Gamble provides consumer packaged goods. The company's products are sold primarily through mass merchandisers, e-commerce, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, baby stores, beauty stores, other stores and pharmacies. The company has five reportable segments: Beauty, which includes hair care, and skin and personal care products; Grooming, which includes shave care products; Health Care, which includes oral care and personal health care products; Fabric and Home Care, which includes fabric care and home care products; and Baby, Feminine and Family Care, which includes baby care, feminine care and family care products.
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