Consumer and Market Insights: Haircare in Sweden
SynopsisThe Swedish Hair care market is led by the Shampoo category which is also forecast to register fastest growth in value terms during 2015-2020. Hypermarkets & Supermarkets accounts for the highest share of the distribution of Haircare products in the country. The Procter & Gamble Company, L'Oreal S.A. and Henkel Ag & Co. Kgaa are the leading players in the market. Rigid Plastics is the most commonly used packaging material in the market.
Summary
- The Haircare market in Sweden is forecast to grow at a CAGR of 1.6% in value terms during 2015-2020
- Swedish consumers are opting for value for money products in the Haircare market
- The Shampoo category is forecast to register fastest value growth among all categories during 2015-2020
- Perms & Relaxers is the smallest value category in the Swedish Haircare market
- Wella and Head & Shoulders are the leading brands in the Shampoo category
- Flip/Snap Top is the most commonly used closure type in the Swedish Haircare market
Scope
Consumer and Market Insights report on the Haircare market in Sweden provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging and Rigid Metal ; container data for: Bottle, Tube, Bag/Sachet, Tub and Aerosol
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Procter & Gamble provides consumer packaged goods. The company's products are sold primarily through mass merchandisers, e-commerce, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, baby stores, beauty stores, other stores and pharmacies. The company has five reportable segments: Beauty, which includes hair care, and skin and personal care products; Grooming, which includes shave care products; Health Care, which includes oral care and personal health care products; Fabric and Home Care, which includes fabric care and home care products; and Baby, Feminine and Family Care, which includes baby care, feminine care and family care products.
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