JACK Jack in the Box Inc.

Del Taco and Samuel Adams Boston Lager® Out to Prove Better Beer Makes Better Fish Tacos

Del Taco and Samuel Adams Boston Lager® Out to Prove Better Beer Makes Better Fish Tacos

Del Taco delivers high-quality beer batter flavor on its fish tacos with award-winning Samuel Adams Boston Lager® collaboration

LAKE FOREST, Calif., March 16, 2023 (GLOBE NEWSWIRE) -- , the nation’s second-largest Mexican quick service restaurant*, has announced yet another example of its Del Taco® Better Mex™ brand promise through a collaboration with The Boston Beer Company.

The two brands have come together to offer award-winning Samuel Adams Boston Lager® in Del Taco’s fish taco beer batter recipe because better beer makes better fish tacos. Each taco features a wild-caught Alaska Pollock fillet coated in beer batter and topped with crunchy shredded cabbage and house-made pico de gallo served with a fresh-cut lime wedge. Del Taco’s Crispy Fish Tacos are now available with two different sauces: the original style with secret sauce or with a creamy habanero sauce. Guests can try both versions of the Del Taco Beer Battered Crispy Fish Tacos when they Mix & Match 2 for $5.**

These premium crispy fish tacos continue to reinforce Del Taco’s commitment to BETTER under its Del Taco® Better Mex™ brand promise. All Del Taco items are made to order and feature fresh and house-made ingredients, such as house-grated cheddar cheese, guacamole, pico de gallo, slow-cooked beans made from scratch, and freshly grilled, marinated chicken and carne asada steak.

“At Del Taco, we have a culture that has a relentless desire to deliver BETTER guest experiences from the fresh and house-made ingredients to the outstanding variety and consistent innovation, not to mention the largest value menu around,” said Tim Hackbardt, Del Taco chief marketing officer. “Our crispy fish tacos live up to our Del Taco® Better Mex™ standards with a combination of wild-caught Alaska Pollock and our special beer batter recipe. Using award-winning Samuel Adams Boston Lager® in our beer batter makes for a crispy fish fillet with flavors that complement our original secret sauce or creamy habanero sauce.”

Also by popular demand, Del Taco has brought back its wildly successful Purple Pear Poppers, drinks that pack a punch of flavor with colorful and juicy popping boba pearls. Purple Pear Lemonade Poppers and Purple Pear Sprite® Poppers feature kiwi fruit-flavored popping boba pearls mixed with the flavor of prickly pear that complements the lemon lime and lemon flavors of Sprite® or Minute Maid® Zero Sugar Lemonade.

Del Taco’s Beer Battered Crispy Fish Tacos and Purple Pear Poppers are available in the following options:

  • Original Beer Battered Crispy Fish Taco: Wild-caught Alaska Pollock fillet in a crispy beer batter made with award-winning Samuel Adams Boston Lager®, topped with crunchy shredded cabbage, savory secret sauce and fresh house-made pico de gallo wrapped in a warm corn tortilla and served with a fresh-cut lime wedge.
  • NEW Habanero Beer Battered Crispy Fish Taco: A spicy twist to this fan-favorite! Topped with creamy habanero sauce, this wild-caught Alaska Pollock fillet crispy taco is made with award-winning Samuel Adams Boston Lager® beer batter and topped with crunchy shredded cabbage and fresh house-made pico de gallo wrapped in a warm corn tortilla served with a fresh-cut lime wedge.
  • Purple Pear Lemonade Poppers: Round bursts of kiwi fruit-flavored juice mixed with prickly pear flavor served with refreshing Minute Maid® Zero Sugar Lemonade over ice.
  • Purple Pear Sprite® Poppers: Round bursts of kiwi fruit-flavored juice mixed with prickly pear flavor served with refreshing Sprite® over ice.

To learn more about your favorite Del Taco items or find the closest Del Taco location near you, visit .

*By number of units.

**Price and participation may vary.

About Del Taco

Del Taco offers a unique variety of both Mexican and American favorites, such as burritos and fries, prepared fresh in every restaurant's working kitchen with the value and convenience of a drive-thru. Del Taco's menu items taste better because they are made with quality ingredients like freshly grilled chicken and carne asada steak, fresh house-made guacamole, fresh house-grated cheddar cheese, slow-cooked beans made from scratch and signature creamy Queso Blanco.

Founded in 1964, today Del Taco serves more than 3 million guests each week at its approximately 600 restaurants across 15 states. Del Taco’s commitment to providing guests with the best quality and value for their money originates from cooking, chopping, shredding and grilling menu items from scratch. For more information, visit .

A photo accompanying this announcement is available at



Media Contact
Aureal Cordero
Allison+Partners for Del Taco
 
(310) 496-4464
EN
16/03/2023

Underlying

To request access to management, click here to engage with our
partner Phoenix-IR's CorporateAccessNetwork.com

Reports on Jack in the Box Inc.

Dave Nicoski ... (+2)
  • Dave Nicoski
  • Ross LaDuke

Vital Signs: Actionable charts

In this product we rank the most positive and negative domestic stocks, filter the symbols by market-cap and trading volume, and then divide the companies into sectors and groups. We then manually look through charts leadership/changes, bottoms-up/top-down ideas, short-term patterns that may have long-term significance, etc. We believe you will find this product valuable as significant price and relative moves begin in the daily charts.

 PRESS RELEASE

Del Taco's El Big Boxes Just Got Bigger — Now Bigger Burritos Each At ...

Del Taco's El Big Boxes Just Got Bigger — Now Bigger Burritos Each At Over A Half Pound All burritos are getting a major size upgrade plus, fan-favorite Orange Cream Shake returns and Funnel Cake Fries are here for a limited time LAKE FOREST, Calif., Aug. 12, 2025 (GLOBE NEWSWIRE) -- , voted Best Fast Food Restaurant and Best Fast Food Fries in USA Today’s 10Best Reader’s Choice Awards 2025, is going big — really big — with El Big Boxes, now stuffed with even bigger burritos, now each at over a half-pound. Starting Aug. 12, these loaded meals deliver real food, real flavor and real valu...

 PRESS RELEASE

Del Taco Is Kicking Up The Flavor with NEW Slow-Cooked Pork Carnitas

Del Taco Is Kicking Up The Flavor with NEW Slow-Cooked Pork Carnitas PLUS, Funnel Cake Fries and Independence Poppers are back, bringing a flavor-packed menu perfect for summer LAKE FOREST, Calif., June 17, 2025 (GLOBE NEWSWIRE) -- is taking summer seriously with the launch of its NEW Slow-Cooked Pork Carnitas — slow-cooked for hours and simmered in authentic spices and topped with a kick of their NEW Roasted Salsa Roja made from fire-roasted tomatillos and smoky chipotle peppers. This combination of flavors brings that authentic, melt-in-your-mouth flavor to their tender, juicy pork c...

Wedbush Research
  • Wedbush Research
DPZ DOMINO'S PIZZA INC.
SHAK SHAKE SHACK INC. CLASS A
DEI DOUGLAS EMMETT INC
HPP HUDSON PACIFIC PROPERTIES INC.
XENE XENON PHARMACEUTICALS INC
WING WINGSTOP INC.
WEN WENDY'S COMPANY
WDC WESTERN DIGITAL CORPORATION
VYGR VOYAGER THERAPEUTICS INC.
TXRH TEXAS ROADHOUSE INC.
TSLA TESLA INC
TRNO TERRENO REALTY CORPORATION
STKS ONE GROUP HOSPITALITY
STAG STAG INDUSTRIAL INC.
SIMON SILICON MOTION TECHNOLOGY CORPORATION SPONSORED ADR
SBUX STARBUCKS CORPORATION
PZZA PAPA JOHN'S INTERNATIONAL INC.
PEGA PEGASYSTEMS INC.
OFC CORPORATE OFFICE PROPERTIES TRUST
MCD MCDONALD'S CORPORATION
JACK JACK IN THE BOX INC.
IMAX IMAX CORPORATION
EGP EASTGROUP PROPERTIES INC.
EAT BRINKER INTERNATIONAL INC.
DIN DINE BRANDS GLOBAL INC.
DENN DENNY'S CORPORATION
CTMX CYTOMX THERAPEUTICS INC.
CHKP CHECK POINT SOFTWARE TECHNOLOGIES LTD.
CAKE CHEESECAKE FACTORY INCORPORATED
BXP BOSTON PROPERTIES INC.
BIIB BIOGEN INC.
ARDX ARDELYX INC
BJRI BJ'S RESTAURANTS INC.
FRX_CN FENNEC PHARMACEUTICALS
CMG CHIPOTLE MEXICAN GRILL INC.
DRI DARDEN RESTAURANTS INC.
WVE WAVE LIFE SCIENCES
PLYM PLYMOUTH INDUSTRIAL REIT INC.
MRSN MERSANA THERAPEUTICS
ISR ISORAY
AMZN AMAZON.COM INC.
AAPL APPLE INC.
RCKT ROCKET PHARMACEUTICALS
MSFT MICROSOFT CORPORATION
IBM INTERNATIONAL BUSINESS MACHINES CORPORATION
APLS APELLIS PHARMACEUTICALS
SRRK SCHOLAR ROCK HOLDING CORPORATION
YMAB Y-MABS THERAPEUTICS
TVTX TRAVERE THERAPEUTICS INC
PLTK PLAYTIKA HOLDING
RBLX ROBLOX
TNGX TANGO THERAPEUTICS
VERA INC
BROS VERA THERAPEUTICS INC
STRW DUTCH BROS INC
CAVA STRAWBERRY FIELDS REIT INC.
JBIO CAVA GROUP INC
JADE BIOSCIENCES
INC.

ResearchPool Subscriptions

Get the most out of your insights

Get in touch