Appreciate Group (APP) Digitising giving: delivering the future today`
We reviewed Appreciate’s (APP) business model in our initiation, Solid core + digital disruption = unique model, published on 1 September 2021, with an update following its interim results, Interim results: solid progress, digital delivering, published on 29 November 2021. In this note, we focus on a theme running through both those reports – the digitalisation of the business and how the modernisation of every aspect of procedures, cultures, products and management is fundamentally changing the prospects for the group. Delivery is now key, and so we detail the “proof of the pudding”: how APP is delivering the future today. Further evidence of this is expected with the April trading update.Park Group is a provider of prepaid gift cards, multi-retailer gift vouchers and digital rewards services to corporate and consumer markets. Co.'s brands include: Love2shop, a multi-retailer gift voucher and prepaid gift card brand; Park Christmas Savings, which helps families prepare and budget for Christmas in a controlled and careful manner; flexecash®, which issues e-money; Love2shop Business Services, which provides solutions from Co.'s own multi-retailer vouchers and prepaid cards to single store vouchers and cards, gift experiences, holidays and travel; and Evolve, which is a digital rewards platform that provides commercial organizations with a means to reward individuals.
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