Report
EUR 17.42 For Business Accounts Only

Cheil Worldwide (030000.KS): Strengthening digital strategies and M&As

  • Cheil announced yesterday that it bought a digital marketing firm Atom42 through UK subsidiary Iris.
  • Established in 2007, Atom42 specializes in search marketing (keyword advertising, SEO, etc. and digital content strategies.
  • The company is expected to create synergies with Cheil’s other subsidiaries on the back of its strength in SEO and effect analysis.
Underlying
Cheil Worldwide Inc.

CHEIL Worldwide is engaged in the advertising, strategy and consulting, creative media promotion and sports marketing. Co.'s advertising, strategy and consulting services provide brand evaluation and measurement, brand communication and strategies and advertising/marketing strategies and implementation. Co.'s creative media services provide media planning and consulting, sales promotions and public relations promotions. Co.'s sports marketing services provide sponsorship strategic planning and consulting.

Provider
Hyundai Motor Investment & Securities
Hyundai Motor Investment & Securities

Hyundai Motor Investment & Securities is the investment banking arm of the Hyundai Motor Group. The company offers stock brokerage and advisory services; derivative products brokerage and advisory services; wrap account portfolio management services; and VIP wealth management and tax planning, institutional equities, derivatives, and futures brokerage services, as well as sells investment and institutional products. It also provides equity offering, ABS, real estate PF and real estate PF securitization, offshore SOC, structured financing, asset securitization, real estate sales, IPO advisory, and private equity fund and fund management services; and CMA/RP portfolio management and fixed income based investments, as well as involved in the issuance, management, and brokerage of OTC derivatives. In addition, the company offers research services, including macro economic forecasts and stock market outlook, industry overviews and forecasts, fixed income strategies, corporate credit analysis, and valuation analysis. Further, it offers a range of retirement and pension services for individuals and corporate members; portfolios and asset allocation consulting and marketing services; proposing retirement pension plans; contract and payment management services; pension plan advisory and actuarial services; and system development and implementation services, as well as operates call centers for retirement pension services, etc. 

Analysts
Sung Jin Hwang

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