​As much as there may be increased optimism about the economy, consumers are still being extremely cautious about their spending and leery of something suddenly shifting. This mindset is not limited to the United States and certainly times are still tough in much of Latin America. Consumers are not going out as much as they were or spending as freely or allocating their salaries differently to make ends meet. I have to believe this is keeping coffeeusage from growing nearly as much as before and has helped to also prevent the production shortfall from being nearly as large as it otherwise would have been. This has little to do with a reaction to high prices that are necessary to curb demand, but more a symptom of the general economic times we are living in and it impacts spending across the board and not just on coffee.
J Ganes Consulting is a leading provider of fundamental research geared towards the food, beverage, and textile industries. With a deep understanding of the relevant statistics, J Ganes Consulting expertly synthesizes the data and is able to provide keen insight to readers, framing the information within a historical context that draws from more than three decades of specialized focused in Soft Commodities (sugar, coffee, cocoa, cotton and orange juice). The reports offer a crisp perspective of the most pertinent supply and demand factors that are influencing the market decisions today and for the future. Prior to forming, J Ganes Consulting, Judith Ganes, the founder and President, spent her entire career on Wall Street, working for major investment houses, specializing in commodity research and advisory services for the firms commercial, fund, and speculative accounts. Aside from subscription based research services, J Ganes Consulting also offers risk management seminars to train individuals and corporations to design trading strategies that meet their risk/reward requirements by enabling them to build appropriate positions in futures and options. Judith Ganes currently serves on the Advisory Board of CocoaCompassion and Feneciatrading, with both companies focusing on enhancing the livelihood of (cocoa and coffee) farmers through sustainable production.
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