Medialaan buys Mobile Vikings
Roularta announced the acquisition of Mobile Vikings, a Belgian MVNO, by Medialaan (Belgium's #1 free-to-air TV broadcaster, 50%-owned ​by Roularta). Through the deal, Medialaan should become the country's fourth largest mobile service provider, behind the three mobile network incumbents, with Mobile Viking's innovative, community-driven model, allowing for significant cross-selling opportunities and further subscriber growth potential. The report also covers the appointment of Xavier Bouckaert as new CEO of Roularta.
Roularta Media Group NV (RMG) is a Belgium-based company engaged in the publication and printing of news and magazines, newspapers and free sheets, as well as in the audiovisual media and electronic publishing. For the wider public, RMG produces free sheets, open network television (TV), radio and the Vlan.be Internet site. For special target groups, RMG produces magazines, a news TV station and portal sites. Its printed media business includes the sale of all printed publications, such as free sheets, newspapers, magazines, newsletters, books and related services. its audiovisual media business comprises advertising on TV and radio, production and broadcasting, as well as all related services. In addition, through bvba Bright Communication and bvba Bright Communication Antwerpen, the Company organizes STERCK. networking events and publishes STERCK. magazine.
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