Viad Corp: Update to credit analysis
Our credit view of this issuer reflects pursuit's solid margin profile and unique portfolio of assets and attractions, constrained by its moderate fee cash flow generation.Viad is an experiential services company with operations in the U.S., Canada, the U.K., continental Europe, and the United Arab Emirates. The company operates through two business groups: GES U.S. and GES International, which is a live events company that produces exhibitions, conferences, corporate events, and consumer events including audio-visual services from technology to content and design, along with registration, data analytics, engagement, and online tools powered that help clients manage their events; and Pursuit, which is a collection of travel experiences that include recreational attractions, hotels and lodges, food and beverage, retail, sightseeing, and ground transportation services.
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