Morningstar | Adobe Remains Dominant in Creative While Setting Its Sights on Marketing Solutions
Adobe dominates content creation software with its iconic Photoshop and Illustrator applications, both now part of the broader Creative Cloud. The company has added products and features to the suite through organic development and bolt-on acquisitions to drive the most comprehensive portfolio of tools used in print, digital, and video content creation. Adobe's creative strategy has evolved from point solutions, to the bundled Creative Suite, to the Creative Cloud, which is now offered exclusively via a subscription model. The benefits from software as a service are well known in that it offers significantly improved revenue visibility and the elimination of piracy for the company, and a much lower cost hurdle to overcome ($1,000 or more up front, versus plans as low as $10 per month) and a solution that is regularly updated with new features for users. CEO Shantanu Narayen provided Adobe with another growth leg when it acquired Omniture in 2009. Omniture was the foundation of what is now the company's digital experience segment. Omniture is a leading web analytics platform that Adobe has used as a platform to layer in a variety of other marketing and advertising solutions. Adobe benefits from the natural cross-selling opportunity from Creative Cloud to the business and operational aspects of marketing and advertising. On the heels of the Magento and Marketo acquisitions in the second half of fiscal 2018, we expect Adobe to continue to focus its M&A efforts on the digital experience segment. One of Adobe's first products, Acrobat, drives the Document Cloud and the ubiquitous PDF file format the company created, and is now a $1 billion business. The rise of smartphones and tablets, coupled with bring-your-own-device and a mobile workforce has made a file format usable on any screen more relevant than ever. Adobe believes it is attacking an addressable market greater than $80 billion. The company is introducing and leveraging features across its various cloud offerings (like Sensei artificial intelligence) to drive a more cohesive experience, win new clients, upsell users to higher price point solutions, and cross-sell digital media offerings.Adobe is a software company. The company provides a line of products and services used for creating, managing, delivering, measuring, optimizing, engaging and transacting with content across personal computers, devices and media. The company's segments are: Digital Media, which provides products, services and solutions that enable individuals, teams and enterprises to create, publish and promote their content; Digital Experience, which provides a platform and set of applications and services through Adobe Experience Cloud; and Publishing, which contains products and services that address market opportunities including eLearning solutions, web conferencing, web application development and printing.
Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.
Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.
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