Adobe Picks Up TubeMogul for $540 Million to Bolster Video Advertising; Maintaining $115 FVE
On Nov. 10, Adobe Systems management announced it had entered a definitive agreement to acquire ad tech firm TubeMogul for roughly $540 million in cash. TubeMogul is a leading video advertising platform that allows brands and advertising agencies to plan, buy, and analyze marketing campaigns across multiple channels. We believe this acquisition will bolster Adobe’s programmatic advertising portfolio, which spans multiple channels (including social, mobile, and display), and will up the ante in t...Adobe is a software company. The company provides a line of products and services used for creating, managing, delivering, measuring, optimizing, engaging and transacting with content across personal computers, devices and media. The company's segments are: Digital Media, which provides products, services and solutions that enable individuals, teams and enterprises to create, publish and promote their content; Digital Experience, which provides a platform and set of applications and services through Adobe Experience Cloud; and Publishing, which contains products and services that address market opportunities including eLearning solutions, web conferencing, web application development and printing.
Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.
Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.
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