Morningstar | Ainsworth Continues to Struggle in the Domestic Market, Although the Outlook Is Improving
Ainsworth Game Technology is an electronics gaming machine manufacturer, boasting a narrow economic moat furnished by its portfolio of licences to sell into various jurisdictions. The company was founded by one of the true pioneers of the industry in Leonard Ainsworth. Having established itself as a reputable player in the mature domestic market, it is pursuing opportunities overseas, where earnings are growing and more licences are being secured. All this is driven by the well-recognised quality of the company's machines and management’s intellectual know-how in developing products that resonate with end patrons. However, Ainsworth Game Technology is subject to various fickle factors, including the financial health of venues, preferences of patrons, and timing of approvals for new products. It also competes against a number of bigger players, who may develop more popular machines.Ainsworth Game Technology is a gaming machine developer, designer and manufacturer operating in local and global markets. Co. is engaged in the design, development, production, lease, sale and servicing of gaming machines and other related equipment and services. Co. provides its product within both land based and on-line gaming markets, including social gaming and licensed Real Money gambling markets. Co.'s game brands include Mustang Money 2™, Thunder Cash™, Twice The Money™ and Cash Cave™.
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