Apple Will Rely on Its Moat as it Raises the Pricing Bar with the iPhone X; Maintain $145 FVE
Apple's latest iPhone launch reinforces our long-term thesis that customer switching costs should enable Apple to retain most of its user base over time, as the firm simply wouldn't be able to introduce a $999-plus iPhone within the cutthroat smartphone market without a great deal of confidence in the stickiness of its customers. The iPhone X (with "X" representing the roman numeral 10, not the letter) is Apple's long rumored 10th anniversary iPhone at a starting price of $999, although we fores...
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Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.
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