Apple’s Latest iPhones Underscore Premium Pricing Strategy; Raising FVE to $200
On Sept. 12, Apple held its annual iPhone launch event, following its historical pattern of releasing an "s" version of its prior-year model (iPhone X). As widely rumored in the weeks leading up to the event, the firm announced two OLED models and one LCD model (the iPhone Xs, Xs Max, and XR, respectively). We note the firm doubled down on its premium price strategy after raising the bar on price last year with the iPhone X. Specifically, its iPhone Xs takes the $999 price point while the Xs Max...Apple designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. The company's products include: iPhone; Mac; iPad; and wearables, home and accessories, which includes AirPods?, Apple TV?, Apple Watch?, Beats? products, HomePod?, iPod touch? and other Apple-branded and third-party accessories. The company's services include: digital content stores and streaming services; AppleCare, which includes AppleCare + (AC+) and the AppleCare Protection Plan; iCloud, which is the company's cloud service; licensing; and other services, which include Apple Arcade?, Apple Card?, Apple News+, and Apple Pay, a cashless payment service.
Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.
Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.
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