Report
Brian Colello, CPA
EUR 100.00 For Business Accounts Only

We Don't Foresee Apple's HomePod Rocking Many Houses Right Away; Maintain $138 FVE

We view the most important announcement from Apple's Worldwide Developer Conference (WWDC) as the launch of HomePod, Apple's $349 entry into the home wireless speaker space to combat the likes of Sonos and Amazon Echo. We view Amazon as having an early mover advantage with a cheaper, popular speaker (over 10 million sold, per CIRP), and we're skeptical that Apple will immediately vault to the forefront of this market. We're concerned about trialability as customers are only starting to bring voi...
Underlying
Apple Inc

Provider
Morningstar
Morningstar

Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.

Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.

We have operations in 27 countries.

Analysts
Brian Colello, CPA

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