Report
Dan Wasiolek
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Morningstar | Airbnb Analysis Proves Timely: SEC Looks to Let More Small Investors Into Private Equity Fundraising

On Aug. 30, The Wall Street Journal has reported that the SEC is considering options that allow retail investors the opportunity to take part in fundraising for private companies, such as Airbnb and Uber. In July, and in collaboration with Pitchbook, we published detailed reports on these sharing economy companies and rated both with narrow economic moats.

Ahead of its anticipated IPO in 2019-20, we see Airbnb's current market capitalization ranging between $53 billion ($180 per share) and $65 billion ($221 per share), based on a peer-based and DCF-derived exit multiple approach, 70%-110% higher than the $31 billion the company fetched at its most recent funding round in July 2017 and above the valuation of any hotel operator. Our valuation implies an enterprise value to 2019 EBITDA multiple range of 28-32 times (with an assumption of $3 billion in net cash), a premium to the 18 times awarded on average to other companies with online marketplaces.

Although, Airbnb faces competition in alternative accommodations for narrow-moat companies Expedia, Booking Holdings, and TripAdvisor, we believe a premium valuation is warranted based on several attractive features Airbnb offers investors, including: (1) a powerful and rare network advantage that should drive continued share gains in a rapidly growing alternative accommodations market; (2) an opportunity to expand its network and addressable market with vertical extension into hotel, experiences, corporate, and transportation; and (3) strong profitability prospects driven by the company's high consumer awareness that allow it to leverage top line growth. We believe Airbnb's IPO should be on the radar screens for investors seeking exposure to a company positioned to gain share in the nearly $700 billion global online travel market that we estimate will grow 9.4% annually on average over the next five years.

For more information, please refer to our July 2018 report "Airbnb's Network Effect Offers Investors a Unique Stay." For Uber, please see our July 2018 report titled "Uber May Pick Up Investors, Along With Riders, in Its IPO."
Underlying
Booking Holdings Inc.

Booking Holdings provides travel and restaurant online reservation and related services. The company's brands include: Booking.com and Rentalcars.com, in which Booking.com provides booking online accommodation reservations, based on room nights booked, and Rentalcars.com provides online rental car reservation services; KAYAK, which provides an online price comparison service; Priceline, which provides consumers hotel, rental car and airline ticket reservation services, and vacation packages and cruises; Agoda, which is an online accommodation reservation service; and OpenTable, which provides online restaurant reservation services to consumers and reservation management services to restaurants.

Provider
Morningstar
Morningstar

Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.

Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.

We have operations in 27 countries.

Analysts
Dan Wasiolek

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