Morningstar | Boston Beer's Brand Investments Should Support Solid Volume Performance; Shares Expensive
Narrow-moat Boston Beer’s full-year earnings largely met our expectations, with sales growing 15% versus our 16% estimate and operating margin contracting 180 basis points to 11.6%, matching our estimate. Top-line gains continue to be driven by volume, with 13% full-year depletion growth (11% in the fourth quarter) fueled by brands like Truly, Twisted Tea, and Angry Orchard. We’ve been impressed by Truly’s growth trajectory and think increased distribution, new flavors, and categorywide strength should support its momentum (management estimates hard seltzer volume grew 200% in 2018). However, the Samuel Adams brand remains soft, and we think the firm will need to make substantial investments behind its flagship offering in the form of marketing, refreshed packaging, or line extensions to revitalize growth. Over the long run, we expect revenue growth to fall to roughly 4% as the craft beer market decelerates and operating margins to average in the midteens as the firm invests in brewery capacity and efficiency and extracts costs from its supply chain. We anticipate lifting our $206 fair value estimate by a mid-single-digit percentage as we incorporate these results and the time value of money, but we continue to view the shares as overvalued.As volume growth, particularly for Truly, continues to outpace management’s expectations, the firm increased its use of third-party brewers and employed incremental labor at its own breweries, leading full-year gross margin to contract 70 basis points to 51.4% and cost of goods sold per barrel to increase 2.9%. Media and point-of-sale investments, coupled with ongoing headwinds from freight and logistics costs (we estimate shipping costs per barrel increased 20% over the year prior), also hampered the bottom line. However, we expect that pricing (revenue per barrel increased 1.4% in 2018, and we forecast low-single-digit annual improvements) and cost savings should allow for margin expansion longer term.
Boston Beer Company is an alcoholic beverage company and a craft brewer. The company is engaged in the business of selling alcohol beverages throughout the United States and in selected international markets. The company's brands include Samuel Adams?, Twisted Tea?, Truly Hard Seltzer?, Wild Leaf? Hard Tea and Tura? Alcoholic Kombucha. The company produces alcohol beverages including malt beverages, hard cider and hard seltzer at the company-owned breweries and its cidery and under contract arrangements at other brewery locations. The company sells its products mainly in the United States, but also has markets in Canada, Europe, Israel, Australia, New Zealand, the Caribbean, the Pacific Rim, Mexico, and Central and South America.
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