The brand equity amassed by the Jack Daniel’s brand has helped Brown-Forman carve a wide moat.
Wide-moat Brown-Forman reported fiscal 2017 results slightly below our expectations, with net sales for the year down roughly 3% compared with our negative 1.5% estimate, due to stronger-than-expected currency headwinds and a smaller comparable revenue base following the divestiture of the Southern Comfort and Tuaca brands at the end of fiscal 2016. Despite these near-term challenges, we continue to see substantial opportunity in the above-premium whiskey market and contend that Brown-Forman wil...Brown-Forman primarily manufactures, bottles, imports, exports, markets, and sells a range of alcoholic beverage brands. Co.'s principal brands include, among other, Jack Daniel's Tennessee Whiskey; Jack Daniel's Tennessee Honey; Jack Daniel's RTDs; Gentleman Jack Rare Tennessee Whiskey; Jack Daniel's Tennessee Fire; Jack Daniel's Single Barrel Collection; Jack Daniel's Winter Jack; Jack Daniel's Sinatra Select; Jack Daniel's No. 27 Gold Tennessee Whiskey; Jack Daniel's Tennessee Rye; Korbel California Champagnes; Korbel California Brandy; Woodford Reserve Kentucky Bourbon; Woodford Reserve Double Oaked; Woodford Reserve Kentucky Rye Whiskey; Finlandia Vodkas; and Slane Irish Whiskey.
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