Morningstar | Carsales.com Unlikely to Be Significantly Affected by New Car Sales Weakness
Carsales leverages its audiences to extract value for car manufacturers eager to inform potential car buyers of their products. Carsales not only attracts the largest audience of buyers and sellers of motor vehicles, but also offers a highly engaged audience to advertisers. This is a significant competitive advantage and is attractive to the vehicle industry because vendors can now target their advertising expenditure directly to potential customers, rather than the scatter-gun approach through print and TV media. We expect Carsales can attract a disproportionate share of the car advertising market, which continues to migrate online at the expense of traditional television and print advertising. Carsales has segmented its site to enable buyers to filter through to a particular car segment, enabling advertisers to further target expenditure directly to those interested in a particular type of car.Carsales.com's principal activities consists of: online advertising services, which include classified advertising and display advertising services; data and research services, which include software, analysis, research and reporting, valuation services, website development and hosting as well as photography services; finance and related services, which include the Stratton Finance Pty Ltd subsidiary that provides finance arrangements for vehicles, boats, and other leisure items, vehicle procurement and other related services to customers; and international services, in which Co. has operations in overseas countries through both subsidiaries and equity accounted associate investments.
Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.
Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.
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