Choice's brand advantage intact, aided by its growing loyalty member base and innovation.
We plan to increase our $74 fair value estimate for Choice by a high-single-digit percentage, mostly to account for a lower tax rate than previously modeled (low 20% versus high 20%) due to recently passed U.S. tax reform, but also to account for stronger economic growth in 2018 from improved corporate confidence. With our planned fair value increase, we see shares as fairly valued.Choice’s intangible brand asset, a source of its narrow moat, is intact as the company expands its loyalty program...
Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.
Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.
We have operations in 27 countries.
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