Amatil’s Coke No Sugar Launch Doesn’t Sweeten Our View; Maintain AUD 9.40 FVE
Coca-Cola Amatil will launch Coke No Sugar in Australia in mid-June, a reformulated, artificially sweetened, zero-kilojoule soft drink. The product is aimed squarely at current full-sugar Coca-Cola customers who want to cut energy intake; the drink reportedly tastes even closer to original Coke than Coke Zero, which itself is a successful product. That said, we don’t expect this launch will alter the market’s long-term growth outlook. We still anticipate a challenging volume environment, driven ...Coca-Cola Amatil manufactures, distributes and sells ready-to-drink beverages. Co.'s product range includes non-alcohol sparkling, beverages, spring water, sports and energy drinks, fruit juices, iced tea, flavoured milk, coffee, tea, beer, cider, spirits and packaged ready-to-eat fruit and vegetable snacks and products. Co.'s segments include: Non-Alcohol Beverages, which manufactures, distributes and markets sparkling drinks and other non-alcohol beverages; Alcohol & Coffee Beverages, which manufactures and distributes premium spirits, beer and coffee products; and Corporate, Food & Services, which is involved in the processing and marketing of fruit and other food products business.
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