Criteo’s Retargeting Facing Additional Risk from Another Behemoth
We are reducing our fair value estimate of Criteo to $25 per share from $35 as certain steps that may be taken by Alphabet’s Google could hit Criteo’s ad retargeting business. According to an article in AdWeek, in order to address data privacy issues Google may be considering limiting data access to third parties that may include ad-tech firms such as Criteo. In our view, while it is less probable that Google will very aggressively take such path, as advertising represents over 80% of its revenu...
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