Criteo to Acquire Ad-Tech HookLogic to Add Further Growth in 2017 and Beyond; Maintain FVE of $49
Criteo announced the $250 million acquisition of New York-based HookLogic, a leading performance marketing exchange provider for consumer brand manufacturers. This all-cash deal is expected to add to Criteo’s top line and have a slightly dilutive to neutral impact on its adjusted EBITDA in 2017. It will become accretive in 2018. Criteo will provide additional financial information about HookLogic when the deal closes in fourth-quarter 2016, after which we will adjust our model and fair value est...
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