GM's February Sales Show Incentives Are Down but Still High
Automakers reported February U.S. light-vehicle deliveries to end customers that showed incentive discipline. The pullback on discounts hurts the headline volume numbers, but we have long said we care more about profits than market share. Total sales fell by 2.3% year over year to 1.3 million, with an equal number of selling days in both periods. Automotive News put the seasonally adjusted annualized selling rate at 17.12 million, down from 17.46 million in February 2017. February 2017’s SAAR wa...
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