Shipment Declines Persist for Harley in 2019 as Heavyweight Demand Continues to Struggle
About to embark on its fifth year of shipment declines, wide-moat Harley-Davidson continues to attempt to pivot to changing consumer preferences. Most importantly, this includes a shift in demand to smaller bikes, out of Harley’s traditional high-margin touring and cruising product wheelhouse, but to which it has been attempting to cater with its Street and Sportster models. However, it appears traction has not yet taken hold, with Harley ceding further market share in the fourth quarter domesti...Harley-Davidson is the parent company of Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The company's segments are: Motorcycles and Related Products, which consists of HDMC that designs, manufactures and sells Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise and services; and Financial Services, which consists of HDFS that is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. HDFS also provides motorcycle insurance and protection products to motorcycle owners.
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