Imperial Building Momentum But Must Now Deliver Pricing if Huge Upside is to Be Realized
The 5% rally in Imperial Brand's stock following a solid mid-fiscal year report will be scant consolation for shareholders that have owned Imperial as it has underperformed even the out-of-favour tobacco category since the turn of the year. Nevertheless, the company's update confirmed that the worst of its struggles are behind it, market share is growing, price/mix is rebounding strongly, combustible volumes are stabilizing, the vaping pipeline is strong, cash conversion is impressive, the divid...
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