Report
Danny Goode
EUR 100.00 For Business Accounts Only

JetBlue's Trans-Atlantic Ambitions Will Face Stiff Competition

JetBlue operates a hybrid model that blends low-budget airline and full-service carrier traits. Over the last decade, it has adopted full-service carrier products, like premium cabin configurations, and eased into unbundled fares. The carrier met growing success as it injected premium products from its Mint offering into its increasingly transcontinental exposed network. The carrier now plans to take its strategy and apply it to international markets, specifically on trans-Atlantic routes to the...
Underlying
JetBlue Airways Corporation

JetBlue Airways provides air transportation services. The company also provides Fare Options pricing model, at one of three branded fares: Blue, Blue Plus, and Blue Flex. Each fare includes different offerings such as checked bags, reduced change fees, and additional TrueBlue? points, with all fares including the company's primary offering of in-flight entertainment, snacks and non-alcoholic beverages. TrueBlue? is the company's customer loyalty program designed to reward and recognize loyal customers. The company operates Airbus A321, Airbus A320 and Embraer E190 aircraft types. The company also sells vacation packages through JetBlue Vacations?, a vacation service for self-directed packaged travel planning.

Provider
Morningstar
Morningstar

Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.

Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.

We have operations in 27 countries.

Analysts
Danny Goode

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