Kellogg Ups the Ante on Brand Spend in an Effort to Drive Profitable and Sustainable Top-Line Gains
Kellogg's share price fell by midsingle digits following uninspiring fourth-quarter results, including a 0.6% pullback in organic sales, a 280-basis-point decline in adjusted gross margins to 34.6%, and a 90-basis-point erosion in adjusted operating margins to 13.1%. Despite this, we view the firm’s strategic agenda as sound, with a renewed focus on bolstering top-line growth by extending the distribution of its mix and reinvesting in product innovation, including new pack formats, aligned with ...Kellogg is engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods. The company's principal products are snacks, such as crackers, savory snacks, toaster pastries, cereal bars, granola bars and bites; and convenience foods, such as, ready-to-eat cereals, frozen waffles, veggie foods and noodles. The company's snacks brands are marketed under brands such as Kellogg's, Cheez-It, Pringles, Austin, Parati, and RXBAR. The company's cereals and cereal bars are generally marketed under the Kellogg's name, with some under the Kashi and Bear Naked brands. The company's frozen foods are marketed under the Eggo and Morningstar Farms brands.
Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.
Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.
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