Kohl's makes progress on its Greatness Agenda, but the competitive landscape persists.
Marking its fourth consecutive quarter of positive same-store sales growth (up 3.1%) implies that initiatives surrounding localization, speed, and choice are resonating with consumers at Kohl’s. However, we contend that nearly all retailers are taking such customer driven pivots and that these efforts should allow Kohl’s to defend, rather than grow its market share (with flat sales growth over the last three years versus the department store industry which averaged more than 3% declines). Kohl’s...Kohl's operates department stores, a website (www.Kohls.com), FILA outlets, and Off-Aisle clearance centers. The company's Kohl's stores and website sell proprietary and national brand apparel, footwear, accessories, beauty and home products. The company's website includes merchandise that is available in its stores, as well as merchandise that is available only online. The company's portfolio includes private brands such as Apt. 9, Croft & Barrow, Jumping Beans, SO and Sonoma Goods for Life and exclusive brands that are developed and marketed through agreements with brands such as Food Network, LC Lauren Conrad, Elle and Simply Vera Vera Wang.
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