Mattel Continues to Pivot its Business in a Multiyear Effort to Restore Brand Equity
With nearly the entire C-suite turning over since the beginning of 2017, we think the current management team has the ability to take a no-holds-barred effort to righting the ship at narrow-moat Mattel. While the Toys 'R' Us liquidation added complexity to turning around a slow secular growth business, the time that it has taken Mattel to heal its self-inflicted wounds has been painstaking, leaving investors frustrated for yet another quarter, sending shares tumbling nearly 10% on the company's ...Mattel is a global children's entertainment company that engages in the design and production of toys and consumer products. The company's portfolio of owned and licensed brands and products are organized into the following categories: Dolls, which include brands such as Barbie, American Girl, Enchantimals, and Polly Pocket; Infant, Toddler, and Preschool, which include brands such as Fisher-Price and Thomas & Friends, Power Wheels, Fireman Sam, and Shimmer and Shine (Nickelodeon); Vehicles, which include brands such as Hot Wheels, Matchbox, CARS (Disney Pixar), and Jurassic World (NBCUniversal); Action Figures, Building Sets, and Games, which include brands such as MEGA, UNO and WWE.
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